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Actionable Tips for Growing Boston Firms
Know Your Tech: A/B Testing
A key component to effectively attracting your audience is to better understand their preferences. Even the most seemingly insignificant change, like changing the color of the buttons on your website, can have a major impact on how effective your materials are....
Hackers Plus Artificial Intelligence Equals Big Trouble
Thanks to the advent of artificial intelligence, cybersecurity professionals have to reconsider how they approach these threats. Machine learning is one option, as it can help today’s modern solutions learn how to be more effective against advanced threats. On the...
Attempts to Make Smart Cities Hit a Snag
At this point, the concept of the Internet of Things is a fairly familiar one, but that familiarity is to the Internet of Things on the micro scale--appliances with capabilities enhanced by an available connection to the Internet. There is another, more macro...
Tip of the Week: Set Your System up with the Apps You like to Use
Sometimes you’ll open up a document and it will open up in a default program on your computer that you never use, or one that you might not even know you have. This can happen with common types of file formats, like PDFs or MP3s, that could be opened by more than one...